The retail world of cannabis is ground-breaking and exciting. When a state legalizes marijuana products for medical and recreational purposes, products flood the market to capitalize on the craze and popularity surrounding these items. From edibles to cannabis infused beverages, to smokable cannabis products and hard candies, marijuana use comes in multiple forms and offers buyers a number of options, whether their need is recreational or one for medical use.
This is why partnering with the best cannabis product packaging companies is critical for business growth. With all the competition springing up, brands need to find creative packaging solutions to help make their product stand out on the shelf to the right buyer groups, and this takes tons of creativity and a deep understanding of your customers.
In order to gain an early foothold on sales, brand recognition and packaging that is appealing to buyers must be at the forefront. The cannabis industry is a fast-paced one, and the best retail packaging companies need to be able to meet and accommodate the agile demands that come naturally with cannabis packaging.
This article will show how innovative cannabis packaging companies use structural engineering and packaging printing solutions to help increase sales and grow their client’s brand awareness in a hyper competitive market.
Cannabis Packaging Companies Know their Client’s Audiences
There are two types of buyers for marijuana products: recreational users and medicinal users. Growth-driven cannabis packaging companies know what design elements resonate with target buyers. For example, medicinal users often seek relief from pain, while recreational users seek relief from anxiety (or they just love “tripping” on a Saturday). That said, everything about the cannabis packaging design from the imagers to the colors, and the messaging must strike a chord with a major pain point held by each buyer group.
Cannabis Packaging that Stands Out from the Competition
Top cannabis packaging companies always think about how consumers will view the product in a retail setting amidst competing products that are all screaming for attention. Stand-alone displays are ideal ways to showcase cannabis packaging and the contents within using design elements like letter embossing as opposed to standard print.
If a marijuana company has a particular strand that is of exceptional quality, using a rigid box with gold foil can make the product stand out levels above the rest while highlighting the superior quality not found in competing products.
Messaging is also an important factor here. For example, drawing attention to the THC levels can help increase sales, as some customers seem maximum levels, while others look for smaller doses. Also, printing the recommended dosage helps increase sales for reasons ranging from the company showcasing their integrity and care for their customers well-being.
When retail box companies think about how cannabis packaging increases sales, all of these components are at the heart of the strategy with every move being a strategic, growth-driven one.
Partner with a Cannabis Packaging Company Capable of Goal Alignment
Whether you want to boost overall sales, draw in new consumer groups, or spread brand awareness, be sure to seek a cannabis packaging company that aligns their packaging printing strategies to help your company achieve its specific goals. Finally, don’t treat your retail packaging company as “just another vendor”; the best custom packaging companies are your growth partners, and you should share the same goals.